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Calendar Promotion. Use this marketing calendar template to plan your 2024 strategy complete with marketing ideas, promotions, and example social posts for each month. What is a promo calendar? To save you some time, we put together an ecommerce holiday calendar with a quick summary of dates and holidays to make 2024 your most profitable year yet. A promotional calendar outlines your promotional campaigns and important marketable events throughout a month, quarter, or whole year.